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How Chronically Ill Patients Engage with Pharma Brands In the US, there’s a large group of people living with chronic illness, with that population growing every day, and they’re using the internet to learn more about their disease and treatment option... April 19, 2017 What’s the True Definition of Patient-Centricity? In a MicroMass research paper entitled “Can Pharma Stay Relevant?” the idea of patient-centricity is given a lot of thought. The paper says that “defining patient centric is like trying to hit a ... July 6, 2017
Must-Haves in Copywriting for Healthcare Brands The creative brief lands on your desk: you’re a copywriter in a healthcare marketing agency and you’ve just been tasked with writing a brochure (or print ad, direct mailer, website, email blast, ... June 9, 2017
Print Is Not Dead We’ve all heard people say “print is dead.” Just a few days ago, while I was watching one of The Onion’s videos, a pop-up appeared reading “Subscribe to The Onion’s YouTube channel today and ... July 21, 2016 Learn How Effectively Targeting Genders Can Render Brand Success In the world of marketing, it’s not offensive to state this undeniable fact – men and women are inherently different in their line of thinking. February 12, 2018
Digital Marketing Strategy in a Mobile World Mobile marketing has been on the rise since the success of the original iPhone back in 2007. Fast forward nine years, and do you know anyone without a smartphone in their pocket? ... August 3, 2016
The Power of a Phone Call Medical marketing has undergone lightning fast changes in the modern era. From automated emails to targeted ads on websites and the social media revolution, one wonders if there is any purpose left in December 15, 2015 Socially Awkward? Five Quick Tips for Content Exposure Via Social Media Platforms As a marketer, one of the most common questions I receive from clients and industry thought leaders is: Mike, people are just not reading or sharing my content on social media…what can I do? February 15, 2016