We provide clarity and an uncluttered path to bring our clients’ products, services, and technologies to healthcare audiences.
We have a craving to know the landscape and the trends. Understanding every detail, every bit of insight guides our solutions.
What can we do with you?
- Brand Development
- Contact Management
- Content Creation + Marketing
- Creative Services
- Digital Services
- Event Management
- Experiential Marketing
- KOL/Advocacy Engagement +
- Marketing Services
- Media Strategy + Planning
- Medical Education
- Patient Engagement +
- Photography + Videography
- Production Services
- Public Relations
- Social Media
Sure we offer expertise in a sizeable portfolio of disease states, dental, medical, and healthcare fields, but our specialty is helping healthcare companies develop powerful, efficient, and effective solutions that generate awareness, create demand, increase conversion rates, and ultimately connect brands to patients. We think deep, uncover insights, discover new opportunities, and execute.
Dental, Pharma, Medical Devices, Rare Diseases, Nonprofit
Howard started his career in the healthcare communications arena over 20 years ago working for several prominent New Jersey-based hospitals and healthcare systems before joining Lanmark Group in 1999 as Public Relations Manager. Over the course of five years, Howard received five promotions within the Agency, with his fifth being the most prominent position of all, President. Three short years later he took over full leadership as Owner. With an above-and-beyond approach that he applies to all aspects of his work coupled with his “no is not an option” philosophy, and an extensive background in building and repositioning brands from the ground up, Howard has contributed to the success of many prominent companies including industry giants such as Dentsply Sirona, Johnson & Johnson and Wm. Wrigley Companies.
Howard holds a true philanthropic spirit that he’s displayed not only behind the scenes in his personal life, but throughout his career. This spirit of generosity has penetrated throughout the entire Lanmark360 culture affecting each and every member. He established a program that turns “downtime” into “uptime” where all employees are encouraged to use free time to support nonprofit organizations and charities that they hold dear. One such charity is JAR of Hope, a nonprofit organization dedicated to saving the lives of children with Duchenne muscular dystrophy. As a member of the Board of Directors, Howard is instrumental in the organization’s growth by providing strategic marketing direction and implementing various campaigns to help spread awareness of the disease and raise funds for research and treatment. In 2016 he received the Captain’s award for outstanding efforts and contributions.
Diane Maier President
I am a part of the creative class. One rooted in history. We give everything we have to create something unique. Something special. Ownable. Memorable. I work with people who write on walls and windows and live on coffee and eat when reminded. I am a master generalist. I have been in agencies large and small and headed up marketing and sales departments from high-tech to low. I rise and shine to improve the health and well-being of the humans we ultimately serve… which is each other. Six degrees.
FUN FACT: I was ranked #1 in the world in Brazilian Jiu-Jitsu at age 54. It’s never too late when you believe you are Spider-man. "With great power, comes great responsibility."
Ed Yasser VP Digital
Ed YasserVP Digital
Ed has been with Lanmark360 for 34 years and has as many years’ experience working with dental and healthcare clients in many categories. Ed is responsible for managing the agency’s digital work and opportunities to include digital strategy, content marketing, lead generation, digital media, SEM, SEO, and online research.
Ed and his team monitor campaign performance to make data-based decisions to improve a campaign’s ROI, impact, and conversions. Digital work is most often a collaborative endeavor with other departments and subject matter experts as a component of integrated media and marketing strategies. Last, with the almost daily evolution of digital marketing tools and techniques, trends are monitored to find leverage points and opportunities to use to client advantage.
Katie Pearson VP Account Services
Katie PearsonVP Account Services
Katie brings over 20 years advertising and marketing agency experience launching and growing top US brands. She’s led award-winning integrated professional and consumer marketing campaigns for J&J’s Listerine, GSK’s VESIcare, New York Life Insurance, and the famous “Most Interesting Man in the World” campaign for Dos Equis beer. Katie loves a challenge, particularly identifying unique ways to champion an underdog brand. She’s consistently thrilled when strategy, creative and execution gel to produce smart and inspiring work that make brands meaningful to people.
When not immersed in problem solving what keeps her Clients up at night, Katie enjoys getting her hands dirty gardening and is always up for a karaoke party or happy hour by the beach.
Kurt Algayer VP Operations
Kurt AlgayerVP Operations
A Silicon Valley transplant, Kurt joined Lanmark360 in 2002 as Director of Traffic and Production Services. In his 20-‐year tenure at Lanmark360, Kurt has managed the production of projects from clients such as Colgate, Wrigley, Dentsply Sirona, and Johnson & Johnson, among many others.
Stemming from his passion for and knowledge of the printing industry, one of his favorite things to do is go on press checks to ensure every printed piece meets or exceeds not only our quality standards, but those of our clients as well.
Drew Saklas Creative Director
Drew SaklasCreative Director
Wherever, whenever, however – that's how our clients' audiences are consuming media. And they're doing it all in mad dashes of thumb flicks, swipes and clicking. I say this because after graduating Syracuse and heading to Madison Avenue, the way the ad world worked was so different. One big campaign of TV, print and radio was about all you were supposed to be doing. The greatest thrill of my 32 years in this industry has been seeing this transition, and more importantly, excelling in it. After a stint at one of the largest agencies in the world, both in traditional and digital divisions, I returned home to the beach to find more local pursuits where I can be close to family and the waves. Not sure who was luckier to find each other – Lanmark360 or me. Probably me. Yeah, definitely me.
In my spare time, I make custom surfboards. Hit me up if you want one. I adopted a rescue dog and named her Pooka. She is now employed at Lanmark360 where she serves as "Director of Fun." I thoroughly enjoy good sleeping weather. September and October are the best months in the year. I believe winter should last from Thanksgiving until January 2, and then spring should be canceled and summer and fall extended. I also strongly believe that if you are in the position to help someone, then you should do just that. Karma is real and it will come back to you.
News & Views
How to get the most marketing mileage at a dental tradeshowby Joe Maida
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A sample of current and past clients