CDOCS, a digital dentistry continuing education and practice growth platform, faced the challenge of limited expansion beyond its existing membership base. Their invaluable offerings remained hidden from potential members, with only current members truly embracing the breadth of its services. The task at hand was to simplify and invigorate their message and brand, ensuring it resonated with both current and prospective members.
Services
Creative Campaigns
Digital Marketing
Marketing Strategy
Brand Development
Media Planning & Placement
Website Design
The Solution
We began with a comprehensive rebrand and refresh of the CDOCS customer experience, encompassing every facet of CDOCS’ visual and brand identity, including the content and design of their new website and marketing communications. We crafted a fresh look and feel, established brand guidelines, and homed in on a single compelling narrative: CDOCS as the ultimate educational and training resource for advancing modern dentistry. This narrative highlights their role in elevating dental practices, making them more efficient, profitable, enjoyable, and patient-friendly through digital dentistry.
