Waterpik™ Professional Social Media & Influencer Program

With its roots dating back to 1962, Waterpik™ stands as the #1 brand of water flossers. Although the brand had established a solid consumer presence on social, they weren’t actively trying to reach the dental professional audience. With competition becoming more prevalent in the dental professional space, they wanted to build a professional online community to help drive engagement and recommendations.

Leveraging agency social media insights around dental professional audiences and employing paid and organic social and influencer marketing tactics, we built an incredibly successful program. Not only did we help Waterpik exceed goals for Lunch & Learn and newsletter signups, but program metrics also consistently outperformed industry benchmarks for audience growth, engagement, and conversions. @waterpikpro