TheraBreath had a presence in the consumer market, but the mouthrinse brand was virtually unknown among dental professionals. As a recent addition to Church & Dwight’s oral care portfolio, it was time to firmly establish TheraBreath in a crowded product category among legacy mouthrinse brands trusted by professionals.
Services
Market Research
Brand Positioning
Creative Campaigns
Social Media
Digital Marketing
Public Relations
Marketing Strategy
Video Production & Photography
Event Experiences
Media Planning & Placement
TheraBreath Pro Branding
Solution
Utilizing our dental professional marketing expertise coupled with market research, we developed a brand positioning that could stand for the next decade. We crafted a disruptive story emphasizing transparency and vitality, capturing dental professionals’ attention. The “Science, Honesty & Purpose” campaign uniquely positioned TheraBreath as a better choice for their patients’ needs.
Campaign Ads
TheraBreath Professional Video – Science, Honesty & Purpose
Production Credit: Sawhorse
Production Credit: Sawhorse
RDH Under One Roof Event
In the spirit of the professional launch campaign, which showcased the brand story of “Science, Honesty and Purpose” in a fun and vibrant way, TheraBreath partnered with Orangetheory Fitness to host a pop-up fitness event during a prominent dental hygiene convention. Attendees of the sold-out event got to sweat, smile, and stay strong with #TeamOrange! The full-body workouts were led by some of the most energetic certified trainers accompanied by the pump-up music of a live DJ. The event was so well received, a new brand partnership was forged, paving the way for future activations.
Event Elements
Event Wrap Up Video
